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Marketing in the Emerging Markets of Islamic Countries
Marin Alexandrov Marinov
€ 66.82
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Description for Marketing in the Emerging Markets of Islamic Countries
Hardback. Num Pages: 220 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 435.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave USA United States
Number of pages
220
Condition
New
Number of Pages
207
Place of Publication
Gordonsville, United States
ISBN
9781403991737
SKU
V9781403991737
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marin Alexandrov Marinov
KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN ... Read more
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