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Marketing in the Emerging Markets of Latin America
Dr Marin Marinov
€ 62.28
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Description for Marketing in the Emerging Markets of Latin America
Hardcover. Num Pages: 206 pages, biography. BIC Classification: 1KL; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 15. Weight in Grams: 415.
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Product Details
Format
Hardback
Publication date
2006
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
191
Place of Publication
Gordonsville, United States
ISBN
9781403947512
SKU
V9781403947512
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Dr Marin Marinov
FERNANDO ROBLES George Washington University, USA
Reviews for Marketing in the Emerging Markets of Latin America
'This book is to be welcomed...It is also successful in showing that these markets also offer considerable market challenges.' - Nicholas Alexander, European Journal of Marketing