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Marketing Plans: A Complete Guide in Pictures
Malcolm McDonald
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Description for Marketing Plans: A Complete Guide in Pictures
Paperback. An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Num Pages: 168 pages, Illustrations. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 171 x 244 x 15. Weight in Grams: 314.
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.
An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.
Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. It's not difficult to spot those organizations that have failed to adopt a marketing approach!
In order for managers and students to quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald, has teamed up with expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide.
... Read moreProduct Details
Publisher
John Wiley & Sons Inc
Number of pages
168
Format
Paperback
Publication date
2012
Condition
New
Weight
314g
Number of Pages
176
Place of Publication
New York, United States
ISBN
9781119943136
SKU
V9781119943136
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Malcolm McDonald
Malcolm McDonald was recently cited as one of the top marketing gurus in the world, along with Philip Kotler and Michael Porter and, in a 2006 Times HE piece, he was named as one of the top ten consultants in the UK.?He is now Emeritus Professor at Cranfield University School of Management where, until recently, he was Professor of Marketing ... Read more
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