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Marketing-Related Motives in Mergers & Acquisitions
Denise Dahlhoff
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Description for Marketing-Related Motives in Mergers & Acquisitions
Paperback. Series: Gabler edition wissenschaft. Num Pages: 188 pages, 12 black & white illustrations, 32 black & white tables, biography. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 11. Weight in Grams: 278.
Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the ... Read more
Mergers and acquisitions (M&As) have been a preferred growth strategy of fums, becoming even more popular in recent years with U.S. companies. Often, transaction prices reach Ievels ofbillions ofEuros (e.g., Kraft Foods' acquisition ofNabisco in 2000). It is noteworthy that the motives of such transactions are not limited to material assets. lmmaterial market-based assets, such as brands, have played an increasing role. Both practitioners and academics have widely recognized brands' significance for companies. Until now, however, research has neglected to investigate the importance of market-based assets in M&As. This research provides a tool which can be used to quantizy the ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Deutscher Universitats-Verlag Germany
Number of pages
188
Condition
New
Series
Gabler edition wissenschaft
Number of Pages
188
Place of Publication
Wiesbaden, Germany
ISBN
9783824476695
SKU
V9783824476695
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Denise Dahlhoff
Dr. Denise Dahlhoff promovierte bei Prof. Dr. Henrik Sattler am Lehrstuhl für Marketing und Handel der Friedrich-Schiller Universität Jena. Sie ist derzeit Dozentin an der Johnson School of Management der Cornell University (Ithaca/New York).
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