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Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
Anders Parment
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Description for Marketing to the 90s Generation: Global Data on Society, Consumption, and Identity
Hardcover. Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Num Pages: 206 pages, biography. BIC Classification: KJK; KJSM. Category: (P) Professional & Vocational. Dimension: 144 x 218 x 15. Weight in Grams: 378.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.
Product Details
Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
185
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137444295
SKU
V9781137444295
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Anders Parment
Anders Parment is Associate Professor/Strategy Consultant at Stockholm University's Business School, Sweden.
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