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Mastering Services Pricing: Designing pricing that works for you and for your clients
Kevin Doolan
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Description for Mastering Services Pricing: Designing pricing that works for you and for your clients
Paperback. Num Pages: 320 pages, illustrations. BIC Classification: KJC; KJS. Category: (P) Professional & Vocational. Dimension: 158 x 232 x 20. Weight in Grams: 496.
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services ... Read more
The definitive guide on how to price services to deliver profit, fund for product development and meet the needs of the customer/client at a price they are happy to pay. As traditional manufacturing companies move to service provision, how should they price their services? What pricing model should they develop and what buyer behaviour model should they nurture? What will happen if you get your services offering right, but your pricing model wrong? Mastering Services ... Read more
Product Details
Publisher
Pearson Education Limited
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
320
Place of Publication
Harlow, United Kingdom
ISBN
9781292063362
SKU
V9781292063362
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-4
About Kevin Doolan
Kevin Doolan is a solicitor and Senior Partner at Eversheds LLP where he is Head of Client Relations. Kevin has an MBA from Henley & teaches pricing at LSE, Judge Business School and IE Law School & will join the faculty of Churchill College Cambridge where he will be a lead consultant on pricing and business development. He also teaches ... Read more
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