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Mastering Technical Sales: The Sales Engineer's Handbook
Care, John; Bohlig, Aron
€ 99.51
€ 96.10
FREE Delivery in Ireland
Description for Mastering Technical Sales: The Sales Engineer's Handbook
Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. Num Pages: 404 pages, illustrations. BIC Classification: K; KN. Category: (P) Professional & Vocational. Dimension: 236 x 156 x 28. Weight in Grams: 790.
Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical ... Read more
Every high-tech sales team today has technical pros on board to "explain how things work," and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background - all spelled out step-by-step by a pair of technical ... Read more
Product Details
Number of pages
404
Publisher
Artech House Publishers United States
Format
Hardback
Publication date
1975
Condition
New
Number of Pages
406
Place of Publication
Norwood, United States
ISBN
9781608077441
SKU
V9781608077441
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Care, John; Bohlig, Aron
John Care is managing director at Mastering Technical Sales LLC. He holds a B.Sc. with honors in chemical engineering from Imperial College, London and is a contributing member of the M.B.A. Advisory Council for the Fox Business School of Temple University, Philadelphia. Aron Bohlig is the co-founder of a strategic and financial advisory boutique focused on internet companies. He ... Read more
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