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Measuring Country Image
Alexander Buhmann
€ 78.53
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Description for Measuring Country Image
Paperback. Theory, Method, and Effects Num Pages: 163 pages, 15 black & white illustrations, biography. BIC Classification: GTC; JFD; KJSP. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures ... Read more
Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures ... Read more
Product Details
Format
Paperback
Publication date
2016
Publisher
Springer Fachmedien Wiesbaden Germany
Number of pages
163
Condition
New
Number of Pages
147
Place of Publication
Weisbaden, Germany
ISBN
9783658154066
SKU
V9783658154066
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Alexander Buhmann
Dr. Alexander Buhmann is Assistant Professor at the Norwegian Business School, Oslo. He received his doctorate at the Faculty of Economics and Social Sciences at the University of Fribourg, Switzerland. His research focuses on Public Relations, Corporate Communications, and Public Diplomacy.
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