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Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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Description for Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
Hardback. Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Num Pages: 180 pages, 6 figures, 12 black & white tables. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 144 x 217 x 14. Weight in Grams: 356.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2014
Condition
New
Number of Pages
166
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137375452
SKU
V9781137375452
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Philipp Klaus
Dr Philipp 'Phil' Klaus is Professor of Customer Experience and Marketing Strategy, founder of Dr. Phil Klaus & Associates Consulting, and holds multiple visiting professorships around the globe. His areas of expertise include customer experience strategy and management, customer experience quality, marketing strategy, the influence of marketing activities and customer experience on consumer behavior and the financial performance of organizations. ... Read more
Reviews for Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies
'Phil knows what it takes to win. And that is exactly what Measuring Customer Experience provides to managers who want their companies to win through building strong relationships with customers.' -Timothy Keiningham, PhD, Global Chief Strategy Officer and Executive Vice President, Ipsos Loyalty; Bestselling Author of The Wallet Allocation Rule and Why Loyalty Matters 'Dr ... Read more