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Media Management - A Comparative Analysis of European and American Systems
Boguslaw Nierenberg
€ 48.99
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Description for Media Management - A Comparative Analysis of European and American Systems
Paperback. Num Pages: 224 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 15. Weight in Grams: 1000.
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
This book compares American and European media management systems, emphasizing both practical and theoretical implications for successful media organizations. Peter Drucker said the twenty-first century's most important resource would be information, and that, contrary to traditional economics, the more information is widespread, the more valuable it becomes. The properties of this resource play a decisive role in media organization management. Drawing on research in media, information dissemination, and organizations, this book helps academics and professionals navigate the facets of media management by integrating them into a complementary whole.
Product Details
Publisher
Uniwersytet Jagiellonski, Wydawnictwo
Format
Paperback
Publication date
2016
Condition
New
Weight
352g
Number of Pages
224
Place of Publication
Krakow, Poland
ISBN
9788323339908
SKU
V9788323339908
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Boguslaw Nierenberg
Boguslaw Nierenberg is vice dean of financial affairs and head of the department of media management and economics at Jagiellonian University. He is also vice chairperson of the committee on media and culture management at the Polish Academy of Arts and Science.
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