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The American Society Of Association Executives (Asae) - Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources - 9781118976241 - V9781118976241
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Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources

€ 68.67
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Description for Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources Paperback. The updated and expanded ASAE guide to membership fundamentals Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. Num Pages: 360 pages. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Weight in Grams: 666.
The updated and expanded ASAE guide to membership fundamentals

Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, ... Read more

This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions.

  • Engage members more fully in the evolving membership environment
  • Develop models and strategies for relationships, engagement, and affiliation
  • Explore ways in which the web and social media can benefit your membership
  • Examine the implications of globalization and the related relational models

The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.

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Product Details

Publisher
John Wiley & Sons Inc
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
304
Place of Publication
New York, United States
ISBN
9781118976241
SKU
V9781118976241
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About The American Society Of Association Executives (Asae)
SHERI JACOBS, FASAE, CAE, is President and CEO at Avenue M Group, a full-service association and marketing agency with in-depth expertise in member behavior, engagement, and retention. She is the author of The Art of Membership from ASAE/Wiley.

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