Membership Essentials: Recruitment, Retention, Roles, Responsibilities, and Resources
The American Society Of Association Executives (Asae)
The updated and expanded ASAE guide to membership fundamentals
Membership Essentials is the American Society of Association Executives' flagship guide to all aspects of membership development, recruitment, and retention. One of the five core topics for CAE preparation, membership is a fundamental area central to the role of membership director and association leader. This book is a comprehensive exploration of all aspects of membership, from engagement theory, to membership functions, to infrastructure, and much more. This new second edition has been updated with the most current practices, and includes expanded coverage of value proposition, strategic planning, model development, staff leadership, ... Read more
This book reflects the experience and expertise of thought leaders from a range of associations—small, large, local, regional, national, and global—and represents the ASAE's fundamental body of knowledge on membership topics, and provides an invaluable resource for those preparing for or already in association leadership positions.
- Engage members more fully in the evolving membership environment
- Develop models and strategies for relationships, engagement, and affiliation
- Explore ways in which the web and social media can benefit your membership
- Examine the implications of globalization and the related relational models
The ASAE is comprised of over 21,000 association executives and industry partners from more than 10,000 organizations from around the world. The concepts presented in this book have been proven time and time again, and serve as a global template for membership management. Whether you're preparing for the CAE or striving to provide better association leadership, Membership Essentials is the resource you need at the ready.
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About The American Society Of Association Executives (Asae)
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