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Antonio Martelli - Models of Scenario Building and Planning: Facing Uncertainty and Complexity (Bocconi on Management) - 9781137293497 - V9781137293497
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Models of Scenario Building and Planning: Facing Uncertainty and Complexity (Bocconi on Management)

€ 150.66
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Description for Models of Scenario Building and Planning: Facing Uncertainty and Complexity (Bocconi on Management) Hardcover. Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies. Series: Bocconi on Management. Num Pages: 337 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 224 x 139 x 24. Weight in Grams: 526.
Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

Product Details

Format
Hardback
Publication date
2014
Publisher
Palgrave Macmillan
Condition
New
Series
Bocconi on Management
Number of Pages
315
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137293497
SKU
V9781137293497
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Antonio Martelli
Antonio Martelli started teaching business planning at LUISS (Libera Università Italiana degli Studi Sociali), Rome, in 1983, where he was also director of the management school. From 1986 to 2010, he taught business policy and strategy at Bocconi University in Milan, as well as in their business school (SDA). He has also taught in several other Italian universities and has ... Read more

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