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Modern Marketing Communications
Frank William Jefkins
€ 64.18
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Description for Modern Marketing Communications
Paperback. Num Pages: 248 pages, biography. BIC Classification: KJM. Category: (U) Tertiary Education (US: College). Dimension: 229 x 152 x 13. Weight in Grams: 374.
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both ... Read more
Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both ... Read more
Product Details
Format
Paperback
Publication date
1989
Publisher
Kluwer Academic Publishers Group Netherlands
Number of pages
248
Condition
New
Number of Pages
240
Place of Publication
Dordrecht, Netherlands
ISBN
9780216926943
SKU
V9780216926943
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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