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Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions
Andrew Roman Wells
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Description for Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions
Hardback. Num Pages: 368 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
Transforming data into revenue generating strategies and actions Organizations are swamped with data collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the ... Read more
Transforming data into revenue generating strategies and actions Organizations are swamped with data collected from web traffic, point of sale systems, enterprise resource planning systems, and more, but what to do with it? Monetizing your Data provides a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. There are large gaps between understanding a business problem and knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance. Using a proven methodology developed in the ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Condition
New
Weight
665g
Number of Pages
368
Place of Publication
New York, United States
ISBN
9781119356240
SKU
V9781119356240
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Andrew Roman Wells
ANDREW ROMAN WELLS is the CEO of Aspirent, a management consulting firm focused on analytics. He has extensive experience building analytical solutions for a wide range of companies, from Fortune 500s to small non-profits. Mr. Wells focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for ... Read more
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