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More Advertising Worldwide
Ingomar . Ed(S): Kloss
€ 73.97
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Description for More Advertising Worldwide
Hardback. With contributions by numerous experts Editor(s): Kloss, Ingomar. Num Pages: 346 pages, 151 black & white tables, biography. BIC Classification: KJSA; KNTY. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 20. Weight in Grams: 686.
The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title "Advertising Worldwide" becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: • What are the social, cultural or religious features of advertising and advertising practices? • Are there ... Read more
The first volume of this reader was on the subject of advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Russia, South Africa, Taiwan and the USA. Not forgetting Marieke de Mooij's chapter on the impact of culture on advertising. With this second volume the title "Advertising Worldwide" becomes a little bit more true. Again other important countries are investigated with respect to their specific advertising structures. The authors of the different countries had the same briefing as in the first volume: • What are the social, cultural or religious features of advertising and advertising practices? • Are there ... Read more
Product Details
Format
Hardback
Publication date
2002
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
346
Condition
New
Number of Pages
346
Place of Publication
Berlin, Germany
ISBN
9783540429944
SKU
V9783540429944
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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