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Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe
Manea, Julia, Pearce, Robert
€ 127.52
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Description for Multinationals and Transition: Business Strategies, Technology and Transformation in Central and Eastern Europe
Hardcover. This text re-focuses thinking on how multinational enterprises can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. Num Pages: 208 pages, biography. BIC Classification: 1DF; 1DV; KCM; KJVG; TB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 216 x 140 x 15. Weight in Grams: 378.
This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.
Product Details
Format
Hardback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
208
Condition
New
Number of Pages
198
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333968741
SKU
V9780333968741
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Manea, Julia, Pearce, Robert
JULIA MANEA is a lecturer in International Business at the Manchester School of Management. She obtained her Ph D from the University of Reading. Her research and teaching interests include multinational firms' strategies in emerging markets, subsidiary development and impact on host-countries, transition economies, industrial performance and economic growth. ROBERT PEARCE is a reader in International Business in the ... Read more
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