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My Life in Advertising and Scientific Advertising
Claude Hopkins
€ 17.99
€ 14.16
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Description for My Life in Advertising and Scientific Advertising
Paperback. Helps you gain a lifetime of experience from the inventor of test marketing and coupon sampling. Num Pages: 336 pages, black & white illustrations. BIC Classification: BGB; KJSA. Category: (G) General (US: Trade). Dimension: 228 x 150 x 25. Weight in Grams: 530.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
Product Details
Publisher
NTC Publishing Group,U.S. United States
Number of pages
318
Format
Paperback
Publication date
1966
Condition
New
Number of Pages
336
Place of Publication
Lincolnwood, United States
ISBN
9780844231013
SKU
V9780844231013
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-7
About Claude Hopkins
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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