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New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies
C. Michael Brae
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Description for New Channels of Music Distribution: Understanding the Distribution Process, Platforms and Alternative Strategies
Paperback. Num Pages: 274 pages. BIC Classification: KNTF. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 235 x 191. .
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, ... Read more
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole. This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
176
Place of Publication
London, United Kingdom
ISBN
9781138124189
SKU
V9781138124189
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About C. Michael Brae
C. Michael Brae is founder, CEO and chairman of Hitman Records, Inc. He has taught business courses at University of California Los Angeles, San Francisco State University, University of the Pacific, Dominican University of California, and LA Film School. He has also conducted music business seminars at SAE.
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