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New Economy Emotion: Engaging Customer Passion with e-crm
Alfredo Zingale
€ 63.11
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Description for New Economy Emotion: Engaging Customer Passion with e-crm
Paperback. The aim of the "New Economy Excellence" series is to focus on helping senior managers create and sustain competitive advantage in the Internet economy. The series gets to grips with providing a commercial analysis of the opportunities and pitfalls of the e-business environment. Series: E-Business Excellence. Num Pages: 240 pages, Illustrations. BIC Classification: KJE; KJSU; UDB. Category: (P) Professional & Vocational. Dimension: 215 x 136 x 14. Weight in Grams: 304.
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.
Other titles in the New Economy Excellence series include:
... Read more
Despite the hype, e-commerce involves approaches that have long been established in conventional markets. The main difference is one of customer intimacy and reach. Through online Customer Relationship Management (CRM), e-commerce allows for the first time the possibility of genuine one-to-one marketing and communication - even in mass markets. Examining both long- and short-term strategies as part of the groundbreaking New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for personal interaction in a powerful ongoing loop.
Other titles in the New Economy Excellence series include:
... Read more
Product Details
Format
Paperback
Publication date
2001
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
240
Condition
New
Series
E-Business Excellence
Number of Pages
240
Place of Publication
New York, United States
ISBN
9780470841358
SKU
V9780470841358
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Alfredo Zingale
ALFREDO ZINGALE is Founding Partner of Xnova Consulting Sarl, an International Strategy and Marketing Management consultancy based in Switzerland and focused on customer-centred value delivery and market development. He is also on the board of technology start-ups incubator NMI New Markets International, e-services applications developer WebResults and financial services company ADR-Invest. He is a former Hewlett-Packard Europe executive with 30 ... Read more
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