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New Perspectives on Retailing and Store Patronage Behavior
Hansen, Torben; Solgaard, Hans Stubbe
€ 69.43
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Description for New Perspectives on Retailing and Store Patronage Behavior
Hardback. Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives. Series: International Studies in Entrepreneurship. Num Pages: 134 pages, biography. BIC Classification: KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 234 x 156 x 9. Weight in Grams: 377.
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing ... Read more
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher complexity of products and services. In this book, we present and deal with various topics in relation to retailing ... Read more
Product Details
Format
Hardback
Publication date
2004
Publisher
Springer-Verlag New York Inc. United States
Number of pages
134
Condition
New
Series
International Studies in Entrepreneurship
Number of Pages
124
Place of Publication
New York, NY, United States
ISBN
9781402079542
SKU
V9781402079542
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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