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New Product Success Stories
Robert J. Thomas
€ 49.99
€ 39.21
FREE Delivery in Ireland
Description for New Product Success Stories
Hardcover. What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJMV6; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 160 x 237 x 28. Weight in Grams: 720.
What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight?
Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand ... Read more
What are the secrets behind such spectacular new product successesas Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCIFriends and Family, MTV, and The Body Shop emerge from obscurity tobecome household names, seemingly overnight?
Find out in New Product Success Stories, a book that takes youbehind the scenes of 24 of the biggest new product success storiesof the past few years. From repeat purchase and durable productssuch as Lever 2000 and Ford Taurus, to major technologies such asCellular One, from services like Courtyard by Marriott, toretailers such as The Body Shop International, you're given aunique, firsthand ... Read more
Product Details
Format
Hardback
Publication date
1995
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780471013204
SKU
V9780471013204
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert J. Thomas
ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success (Wiley). He received his PhD from the University of ... Read more
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