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No Small Change: Why Financial Services Needs A New Kind of Marketing
Anthony Thomson
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Description for No Small Change: Why Financial Services Needs A New Kind of Marketing
Hardback. Num Pages: 248 pages. BIC Classification: KJ; PB. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to ... Read more
A 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank. And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. Now they've put their heads together to write No Small Change, a passionate, opinionated and practical manifesto arguing that the fast-changing financial services world urgently needs to ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2018
Condition
New
Weight
28g
Number of Pages
320
Place of Publication
New York, United States
ISBN
9781119378037
SKU
V9781119378037
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Anthony Thomson
LUCIAN CAMP is an independent financial services branding, marketing and communications consultant. During his career, he was founder, creative director and chairman of Tangible, the UK's leading specialist in financial services branding and communications. He regularly writes, speaks and blogs on financial services brand, marketing and communications issues. ANTHONY THOMSON founded and chaired Atom bank, co-founded ... Read more
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