Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

• Useful policies, guidelines and publication procedures
• How to produce quality annual reports
• Advice on writing and editing copy
• Tips for taking, managing and incorporating photos and images
• Numerous layout and design ideas
• Advantages of online publications
• Outsourcing considerations
• Evaluating publication effectiveness
• Editorial calendars
• Editorial evaluation
• Increasing readership
• Submission guidelines
• Publication underwriting
• Strategic partnerships
• Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.