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13%OFFRoss Lovelock - The One Thing You Need to Know: The SCQuARE way to better business planning and decision making - 9781118653166 - V9781118653166
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The One Thing You Need to Know: The SCQuARE way to better business planning and decision making

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Description for The One Thing You Need to Know: The SCQuARE way to better business planning and decision making Paperback.

A tried and tested formula for business planning

What is the one thing you need to know in business? What s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Num Pages: 216 pages, illustrations (black and white, and colour). BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 217 x 141 x 10. Weight in Grams: 310.

A tried and tested formula for business planning

What is the one thing you need to know in business? What’s the single most important aspect of business to master in order to succeed and grow? It has to be planning. Whether you’re sitting down to plan a whole brand strategy or tasked with planning a single product and taking it to market, nailing the planning and decision making will ensure you have full buy-in from all stakeholders, a high level of market knowledge, know exactly what value your product or service brings and a thorough understanding of how the financials ... Read more

 

  • A simple, implementable explanation of how to bring a product plan or a brand strategy together
  • Will teach you the critical business skill of creating and selling plans
  • Learn how to think through a complex business problem, create the right solution and then sell it through the corporate maze
  • Explains exactly how to distil vast amounts of information into a compelling business story that will warrant a YES decision from the boss
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Product Details

Format
Paperback
Publication date
2013
Publisher
John Wiley & Sons Inc
Number of pages
216
Condition
New
Number of Pages
216
Place of Publication
New York, United States
ISBN
9781118653166
SKU
V9781118653166
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Ross Lovelock
Ross Lovelock is CEO, co-founder and originator of SCQuARE, since it was established in 1993. A highly creative and energetic sales and marketing executive, he is the author of the business book Getting Everyone on the Same Page. Ross has taken SCQuARE to over 70 countries working with many of the world's leading companies. He continues to take an active ... Read more

Reviews for The One Thing You Need to Know: The SCQuARE way to better business planning and decision making
"... a great tool for those working in a corporate setting who have an idea to pitch." (B2B Marketing, August 2014) "Lively and engaging read designed to provide practical skills." (Supply Business, January 2014)

Goodreads reviews for The One Thing You Need to Know: The SCQuARE way to better business planning and decision making


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