"This book does a great job of demystifying the instructionaldesign process. When performance improvement is vitally needed?theconcerned practitioner would do well to heed Smalley andBrethower's thoughtful advice." (Robert O. Brinkerhoff, professorof educational leadership, Western Michigan University) "This is the perfect book for these times. In an emerging globaleconomy where the ?bottom-line' is critical, this book provides anapproach ... Read morefor getting more performance with less training dollars.And at a time when many traditional training organizations arerightfully considering becoming ?performance departments,' thisbook provides a key component for successfully making thattransition." (Geary Rummler, partner, The Rummler-BracheGroup) "Instructional designers, training managers and performanceimprovement specialists will benefit from this book. It could alsobe used as a text book in instructional design. Any trainingdepartment that is moving from training to performance should havethis book." (Roger Addison, vice president and manager, Wells FargoBank) "The book is meant to guide and lead to application?. The text iseasy to read, has a clear structure, is filled with examples, andhas a coherent framework that makes it easy to understand both theoverall thrust of the book and the specific objectives of any givenchapter." (Harold Stolovitch, president, Harold D. Stolovitch &Associates, Ltd.) Show Less