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Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Arch G. Woodside (Ed.)
€ 132.25
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Description for Perspectives on Cross-cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
Hardback. Examines how research tools affect theory advances in culture and tourism research. This title includes papers that focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior. Editor(s): Woodside, Arch G.; Megehee, Carol M.; Ogle, Alfred. Series: Advances in Culture, Tourism and Hospitality Research. Num Pages: 324 pages. BIC Classification: KNSG; KNSH. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 237 x 160 x 29. Weight in Grams: 602.
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Volume 3 examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior.
Product Details
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
324
Condition
New
Series
Advances in Culture, Tourism and Hospitality Research
Number of Pages
324
Place of Publication
Bingley, United Kingdom
ISBN
9781849506038
SKU
V9781849506038
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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