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Phrases That Sell
Werz, Edward W.; Germain, Sally
€ 20.99
€ 19.48
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Description for Phrases That Sell
Paperback.
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And ... Read more
"An excellent 'ready reference' both for copywriters and for those entering the field." -- Robert Goldsborough, Special Projects Director Advertising Age "Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?" -- Denny Hatch, Editor Target Marketing Six seconds. That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And ... Read more
Product Details
Format
Paperback
Publication date
1998
Publisher
Contemporary Books Inc United States
Number of pages
160
Condition
New
Number of Pages
160
Place of Publication
Chicago, IL, United States
ISBN
9780809229772
SKU
V9780809229772
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50
About Werz, Edward W.; Germain, Sally
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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