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9%OFFGeoffrey G. Parker - Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You - 9780393354355 - V9780393354355
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Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You

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Description for Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You Paperback. A practical guide to the new economy that is transforming the way we live, work, and play. Num Pages: 352 pages. BIC Classification: KJE; KJH; KJV. Category: (G) General (US: Trade). Dimension: 210 x 140. .
Facebook, PayPal, Alibaba, Uber-these companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms match producers and consumers in a multi-sided marketplace, unlocking hidden resources and creating new forms of value. Platform Revolution explores the what, how and why of this revolution and provides the first owner's manual for creating a platform marketplace. It provides the essential guide to unlocking the potential of an economic landscape transformed.

Product Details

Publisher
WW Norton & Co
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780393354355
SKU
V9780393354355
Shipping Time
Usually ships in 8 to 11 working days
Ref
99-1

About Geoffrey G. Parker
Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has ... Read more

Reviews for Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You
Thorough and often provocative.
The Wall Street Journal Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016.
The European Magazine

Goodreads reviews for Platform Revolution: How Networked Markets Are Transforming the Economyand How to Make Them Work for You


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