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Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
Tim Williams
€ 47.99
€ 37.57
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Description for Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success
Hardcover. It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture. Series: Wiley Professional Advisory Services. Num Pages: 208 pages, Illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 240 x 164 x 20. Weight in Grams: 392.
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
It’s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Positioning for Professionals shows how a well-defined value proposition can help professional service firms create their own success instead of copying the success of others, including such concepts as:
- How and why professional service brands become homogenized
- Why standing for everything is the same as standing for nothing
- Why there’s ... Read more
- Deep and narrow as a strategic imperative
- Why it’s better to be a profit leader than a market leader
- Differentiation and price premiums
- How to map your brand on the matrix of relevance and differentiation
- How to define a value proposition that will make your firm intensely appealing to the customers who want you for what you do best
Based on the proven premise that the most profitable business strategy is not to aim at the center of the market, but rather at the edges, Positioning for Professionals is written for leaders, managers, and other senior executives of service companies in with a particular emphasis on professional service firms.
Show LessProduct Details
Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc
Condition
New
Series
Wiley Professional Advisory Services
Number of Pages
208
Place of Publication
New York, United States
ISBN
9780470587157
SKU
V9780470587157
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Tim Williams
TIM WILLIAMS leads Ignition Consulting Group (www.ignitiongroup.com), a business consultancy devoted to helping professional knowledge firms create and capture more value. As a recognized thought leader in marketing, Tim is a frequent speaker for marketing and business organizations worldwide. He is a regular contributor to business and professional publications and is author of Take a Stand for Your Brand, ranked ... Read more
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