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PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
Morris, Trevor, Goldsworthy, Simon
€ 75.70
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Description for PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
Hardcover. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed. Num Pages: 217 pages, biography. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 167 x 18. Weight in Grams: 488.
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Product Details
Format
Hardback
Publication date
2008
Publisher
Palgrave Macmillan
Number of pages
224
Condition
New
Number of Pages
204
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230205840
SKU
V9780230205840
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Morris, Trevor, Goldsworthy, Simon
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the ... Read more
Reviews for PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
'At last a book on PR that doesn't see it on the one hand as the work of Satan or on the other a branch of moral philosophy. It is hard hitting, honest and stimulating.' - Lord Tim Bell, Chairman of Chime Communications plc and former PR advisor to Prime Minister Thatcher 'A clear, honest guide to ... Read more