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Principles of Marketology, Volume 2: Practice
Hashem Aghazadeh
€ 67.63
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Description for Principles of Marketology, Volume 2: Practice
Hardback. Num Pages: 579 pages, 267 black & white illustrations, 3 colour illustrations, biography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Product Details
Format
Hardback
Publication date
2017
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
703
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137579805
SKU
V9781137579805
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Hashem Aghazadeh
Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 ... Read more
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