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Procurement Marketing
Koppelmann, Udo (University Of Cologne, Germany)
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Description for Procurement Marketing
Hardback. Compiles the core aspects of procurement marketing. This book presents a decision orientated approach which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. Translator(s): Luders, A. Num Pages: 184 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 12. Weight in Grams: 459.
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Product Details
Format
Hardback
Publication date
1998
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
184
Condition
New
Number of Pages
184
Place of Publication
Berlin, Germany
ISBN
9783540644590
SKU
V9783540644590
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
Reviews for Procurement Marketing
"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management