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Product Leadership
Richard Banfield
€ 42.99
€ 29.82
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Description for Product Leadership
Paperback. By drawing on their years of experience in the digital product design and development space, authors Richard Banfield and Martin Eriksson attempt to capture the approaches, styles, insights, and techniques of successful product managers in this handy guidebook. Num Pages: 250 pages. BIC Classification: KJMV6; KJMV7; UD. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, ... Read more
In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't? This insightful book presents interviews with nearly 100 leading product managers from all over the world. Authors Richard Banfield, Martin Eriksson, and Nate Walkingshaw draw on decades of experience in product design and development to capture the approaches, styles, ... Read more
Product Details
Publisher
O´Reilly Media, Inc, USA
Format
Paperback
Publication date
2017
Condition
New
Weight
665g
Number of Pages
256
Place of Publication
Sebastopol, United States
ISBN
9781491960608
SKU
V9781491960608
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Richard Banfield
The CEO and Co-Founder of Boston-Based User Experience Agency Fresh Tilled Soil, Richard Banfield wears the strategic hat around the office. He's worked his way up the web marketing food chain, starting with online ad sales at MultiChoice, Africa's largest TV and Internet media business. Richard was in the thick of it during the heady dot-com years, founding Acceleration, an ... Read more
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