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Product Variety in Automotive Industry
Marco Guerzoni
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Description for Product Variety in Automotive Industry
Paperback. Series: SpringerBriefs in Business. Num Pages: 74 pages, 1 black & white illustrations, biography. BIC Classification: KCD; KJMV5; KJMV6; KJSM; TRC. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 4. Weight in Grams: 134.
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer International Publishing AG Switzerland
Number of pages
74
Condition
New
Series
SpringerBriefs in Business
Number of Pages
63
Place of Publication
Cham, Switzerland
ISBN
9783319019062
SKU
V9783319019062
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Marco Guerzoni
Marco Guerzoni works at the Department of Economics and Statistics "Cognetti de Martiis" at the University of Torino and he is affiliate at BRICK (Collegio Carlo Alberto) and at CRIOS, Bocconi University. Marco holds a Masters from SPRU and a Ph.D. in economics from the University of Milan. His research interests focus on the economics and management of innovation and ... Read more
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