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Profit Driven Business Analytics: A Practitioner´s Guide to Transforming Big Data into Added Value
Wouter Verbeke
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Description for Profit Driven Business Analytics: A Practitioner´s Guide to Transforming Big Data into Added Value
Hardback. Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Series: Wiley and SAS Business Series. Num Pages: 304 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques ... Read more
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Combining theoretical and technical insights into daily operations and long-term strategy, this book acts as a development manual for practitioners seeking to conceive, develop, and manage advanced analytical models. Detailed discussion delves into the wide range of analytical approaches and modeling techniques that can help maximize business payoff, and the author team draws upon their recent research to share deep insight about optimal strategy. Real-life case studies and examples illustrate these techniques ... Read more
Product Details
Publisher
John Wiley & Sons Inc
Format
Hardback
Publication date
2017
Series
Wiley and SAS Business Series
Condition
New
Number of Pages
416
Place of Publication
New York, United States
ISBN
9781119286554
SKU
V9781119286554
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Wouter Verbeke
WOUTER VERBEKE is assistant professor of Business Informatics and Data Analytics at Vrije Universiteit Brussel (Belgium). He is the coauthor of Fraud Analytics using Descriptive, Predictive, and Social Network Techniques. BART BAESENS is a professor at KU Leuven (Belgium) and a lecturer at the University of Southampton (United Kingdom). He is the author of Credit Risk ... Read more
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