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Profits and Sustainability: A History of Green Entrepreneurship
Geoffrey Jones
€ 79.21
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Description for Profits and Sustainability: A History of Green Entrepreneurship
Hardcover. Today we imagine green business to be a new thing. This book shows that it is not, and that there were green entrepreneurs who had huge concerns about environmental sustainability, and built businesses that they hoped could address these issues, including Whole Foods Market, Aveda, and The Body Shop, among others. Num Pages: 448 pages. BIC Classification: KJJ; RND. Category: (G) General (US: Trade). Dimension: 234 x 156. .
Are profits and sustainability compatible? This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles ... Read more
Are profits and sustainability compatible? This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance. The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles ... Read more
Product Details
Publisher
Oxford University Press
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
456
Place of Publication
Oxford, United Kingdom
ISBN
9780198706977
SKU
V9780198706977
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-14
About Geoffrey Jones
Geoffrey Jones is the Isidor Straus Professor of Business History at the Harvard Business School. He holds degrees of MA and PhD from Cambridge University, and taught previously at the London School of Economics, and Cambridge and Reading Universities in Britain, and at Erasmus University Rotterdam in the Netherlands. Professor Jones researches the evolution, impact, and responsibility of global business. ... Read more
Reviews for Profits and Sustainability: A History of Green Entrepreneurship
Jones has written a captivating, engaging and thoughtful book about the evolution of green business along with a serious discussion of whether capitalism and sustainability have been, or can be, compatible. Profits and Sustainability is a book which is rich in detail, based on original research, written in delightful language and reflects Jones exceptional knowledge of global business and the ... Read more