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Proven Strategies in Competitive Intelligence
Society Of Comp
€ 70.98
€ 60.12
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Description for Proven Strategies in Competitive Intelligence
Hardcover. Tested-in-the-trenches competitive intelligence techniques used at today's top companies This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Editor(s): Prescott, John E.; Miller, Stephen H. Num Pages: 352 pages, Ill. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 243 x 166 x 26. Weight in Grams: 670.
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
Tested-in-the-trenches competitive intelligence techniques used at today's top companies
This book brings together the best thinking and practices in competitive intelligence (CI) currently being used at many of today's most successful companies. Featuring contributions from leading industry executives, it covers CI strategies across a wide range of business functions, including marketing and sales, market research and forecasting, product development, and teams.
- The only book on the subject offering a comprehensive view of CI, from the CEO down to the tactical CI team
- Numerous case studies vividly illustrating cutting-edge CI techniques in action
Product Details
Format
Hardback
Publication date
2001
Publisher
John Wiley and Sons Ltd United States
Number of pages
352
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780471401780
SKU
V9780471401780
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Society Of Comp
JOHN E. PRESCOTT, PhD, is Professor of Business Administration at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, and Executive Editor of Competitive Intelligence Review. He is the content expert for CI benchmarking studies conducted by the American Productivity and Quality Center. STEPHEN H. MILLER is Managing Editor of Competitive Intelligence Review and Editor-in-Chief of Competitive Intelligence ... Read more
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