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Public Relations
Averill Elizabeth Gordon
€ 192.47
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Description for Public Relations
Paperback. This introduction to PR relates fundamental theory to real-world practice through case studies, PR tools and interviews with practitioners. The chapter structure uses bite-sized chunks of content to help organize learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. Num Pages: 432 pages, 100 (photos and figs). BIC Classification: KJSP. Category: (UU) Undergraduate. Dimension: 246 x 189 x 18. Weight in Grams: 804.
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students to navigate the text easily to organize their learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. An introduction to the conceptual framework for the subject considers how public relations evolved and the major theories of PR and communications. The practical approach is then developed through exploration of how to develop a PR campaign using the tools of the trade. ... Read more
This introduction to PR provides a grounding in fundamental theory and relates it to real-world practice. The standard chapter structure, with content presented in bite-sized chunks, allows students to navigate the text easily to organize their learning. The fresh approach and lively writing style provide an accessible text perfect for students new to the subject area. An introduction to the conceptual framework for the subject considers how public relations evolved and the major theories of PR and communications. The practical approach is then developed through exploration of how to develop a PR campaign using the tools of the trade. ... Read more
Product Details
Publisher
Oxford University Press United Kingdom
Number of pages
432
Format
Paperback
Publication date
2011
Condition
New
Weight
803g
Number of Pages
432
Place of Publication
Oxford, United Kingdom
ISBN
9780199565740
SKU
V9780199565740
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-8
About Averill Elizabeth Gordon
Averill Elizabeth Gordon is an academic and set up the public relations degree at the University of Gloucestershire in the UK; previously she directed an international division of WeberShandwick in London, the world's largest PR consultancy
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