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Public Relations for Asia
Morris, Trevor, Goldsworthy, Simon
€ 88.75
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Description for Public Relations for Asia
Hardcover. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. Num Pages: 245 pages, biography. BIC Classification: KJK; KJP; KNT. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 15. Weight in Grams: 529.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Product Details
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Number of pages
248
Condition
New
Number of Pages
234
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230549418
SKU
V9780230549418
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Morris, Trevor, Goldsworthy, Simon
Author Trevor Morris: Trevor Morris is one of the UK's most senior PR practitioners. Until 2003 he was Chief Executive of Chime Communications Public Relations Group, the UK's largest PR group. In over 25 years in the industry Trevor successfully built a major PR consultancy, worked for numerous major companies and government bodies. He maintains a high profile within the ... Read more
Reviews for Public Relations for Asia
'Lack of skilled talent is the largest single threat to the extraordinary growth of public relations in Asia. "PR for Asia" is the go to sourcebook that addresses that skills gap. It is a pragmatic guide, complete with intelligent analysis, proven as effective pr tools and useful examples from across the region.' - Paul Taaffe, chairman and chief executive of ... Read more