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Description for Publicity
Hardback. Generating publicity is not about knowing some wonderful secret, or about knowing the right people, or about having good luck. It is about employing a methodology and a series of steps in a thoughtful and dedicated manner. Num Pages: 144 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 236 x 187 x 23. Weight in Grams: 730.
Generating publicity is a journey that requires persistence as well as proper planning. This title guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all.
Generating publicity is a journey that requires persistence as well as proper planning. This title guides readers through the sometimes mysterious and often intimidating process of generating publicity while spelling out the details needed to orchestrate a successful publicity campaign. Written for the budding publicist in any industry, for individuals who simply want to better understand how to generate press attention, and for those who retain publicist yet wonder what they actually do, this book is informative for one and for all.
Product Details
Format
Hardback
Publication date
2008
Publisher
Glitterati Inc United States
Number of pages
144
Condition
New
Number of Pages
144
Place of Publication
New York, United States
ISBN
9780979338472
SKU
V9780979338472
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About David Carriere
With over twenty years of experience as a publicist, David Carriere began his career publicising books in 1986. He honed his professional techniques on both coasts of the United States at numerous publishers, including HarperCollins Publishers and Chronicle Books, and with book producers such as Callaway Editions and Weldon-Owen. In 1999, David launched his own publicity firm and is now ... Read more
Reviews for Publicity
“Carriere, who has spent over 20 years in the industry, is able to communicate his foundation of knowledge very clearly. The book is easy to read and I suspect would be useful to publicists of many different degrees of experience…” — Northern California Book Publicity and Marketing Association, December 2010 newsletter “PUBLICITY: 7 Steps to Publicize Just About Anything by ... Read more