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Relationship Marketing
. Ed(S): Hennig-Thurau, Thorsten; Hansen, Ursula
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Description for Relationship Marketing
Hardback. Companies recognize the economic value of stable, long-term customer relationships based on customer satisfaction, trust, commitment, and loyalty. The is an overview of this field, presenting examples of successful relationship marketing in practice. Editor(s): Hennig-Thurau, Thorsten; Hansen, Ursula. Num Pages: 462 pages, 24 black & white tables, biography. BIC Classification: KJSP; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 26. Weight in Grams: 851.
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Psychology & Marketing), and conferences and conference sessions regularly discuss the advantages of the approach. But relationship marketing is not limited to theory. On the contrary, no service firm or business-to-business company can now do without some form of long-term orientation, and all have implemented at least some elements of the relationship ... Read more
The concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In the academic world, the topic is covered in special issues released by numerous journals (e. g. Journal of the Academy of Marketing Science, Journal of Strategic Marketing, Psychology & Marketing), and conferences and conference sessions regularly discuss the advantages of the approach. But relationship marketing is not limited to theory. On the contrary, no service firm or business-to-business company can now do without some form of long-term orientation, and all have implemented at least some elements of the relationship ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
462
Condition
New
Number of Pages
462
Place of Publication
Berlin, Germany
ISBN
9783540669425
SKU
V9783540669425
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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