Business & Finance
Results 35681 - 35700 of 40067
Business & Finance
Hardcover. A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday marketing, providing guidance on solving real business problems using data mining techniques. The book is organized into three parts. Num Pages: 392 pages. BIC Classification: KJQ; KJS; UNF. Category: (P) Professional & Vocational. Dimension: 244 x 170. .
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 392
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119011552
- ISBN
- 9781119011552
Hardback
Condition: New
€ 61.27
€ 61.27
Hardcover. Noted authors discuss how and why consumers identify with and become attached to brands and the challenges marketers face in creating and sustaining these states. Other meaning makers (e.g., celebrities, culture, consumers themselves) can facilitate or detract from the brand meanings marketers aim to create. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 344 pages. BIC Classification: KJS. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 239 x 159 x 33. Weight in Grams: 634.
- Publisher
- Emerald Group Publishing Limited
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781784419325
- ISBN
- 9781784419325
Hardback
Condition: New
€ 147.21
€ 147.21
Paperback. Since the 1950s, David Apter and Carl Rosberg have been among the leading American scholars in African studies. In this volume they, along with other specialists in the field, explore the new configurations of African politics. Editor(s): Apter, David E.; Rosberg, Carl G. Num Pages: 384 pages, black & white illustrations. BIC Classification: 1H; JFC; JPH; KCP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 28. Weight in Grams: 599. Good clean copy bound in original cloth. Lacking dustjacket. Some shelf wear but a very good copy
- Condition
- Used, Very Good
- Publisher
- University of Virginia Press
- Format
- Paperback
- Publication date
- 1993
- Edition
- 1st Edition
- SKU
- KLJ0015344
- ISBN
- 9780813914794
Paperback
Condition: Used, Very Good
€ 6.86
€ 6.86
Paperback. Num Pages: 436 pages, black & white illustrations. BIC Classification: KJV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 154 x 25. Weight in Grams: 674.
- Publisher
- Transaction Publishers United States
- Number of pages
- 436
- Format
- Paperback
- Publication date
- 1991
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780887388873
- ISBN
- 9780887388873
Paperback
Condition: New
€ 58.61
€ 58.61
Paperback. More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Num Pages: 344 pages, 21 illustrations. BIC Classification: KJC. Category: (G) General (US: Trade). Dimension: 209 x 146 x 24. Weight in Grams: 368.
- Publisher
- Oxford University Press Inc United States
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- Revised
- Condition
- New
- SKU
- V9780199782918
- ISBN
- 9780199782918
Paperback
Condition: New
€ 43.81
€ 43.81
Paperback. The crisis of incivility plaguing today's workplace calls for an approach to communication that restores respect and integrity to interpersonal encounters in organizational life. This book deals with this topic. Num Pages: 273 pages. BIC Classification: CBWJ; HP; JPP; KJB; KJM. Category: (P) Professional & Vocational. Dimension: 225 x 150 x 18. Weight in Grams: 420.
- Publisher
- Peter Lang Publishing Inc United States
- Number of pages
- 273
- Format
- Paperback
- Publication date
- 2012
- Edition
- First
- Condition
- New
- SKU
- V9781433119842
- ISBN
- 9781433119842
Paperback
Condition: New
€ 62.19
€ 62.19
Hardback. Editor(s): Cafruny, Alan W.; Talani, Leila Simona; Pozo Martin, Gonzalo. Series: Palgrave Handbooks in IPE. Num Pages: 486 pages, 7 black & white illustrations, 9 colour illustrations, 10 black & white tables, biography. BIC Classification: HPS; JPSN; KCL; KCP. Category: (G) General (US: Trade). Dimension: 235 x 155 x 27. Weight in Grams: 889.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137500175
- ISBN
- 9781137500175
Hardback
Condition: New
€ 275.27
€ 275.27
Hardback. Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of data to add value and drive better business. Series: Wiley and SAS Business Series. Num Pages: 304 pages. BIC Classification: KJ. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119286554
- ISBN
- 9781119286554
Hardback
Condition: New
€ 50.99€ 38.93
€ 50.99
€ 38.93
Paperback. A practical handbook on how to tell stories. Includes stories and creative exercises to inspire, inform and entertain. Num Pages: 207 pages. BIC Classification: KJP. Category: (G) General (US: Trade). Dimension: 218 x 140 x 18. Weight in Grams: 222.
- Publisher
- John Hunt Publishing
- Format
- Paperback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781782799863
- ISBN
- 9781782799863
Paperback
Condition: New
€ 16.99€ 15.43
€ 16.99
€ 15.43
Hardback. 'Shaping Social Enterprise' helps researchers, policymakers, practitioners, and international development actors better understand various institutional paths of social enterprise development and where institutional strengths and weaknesses may be located. Editor(s): Kerlin, Janelle A. Num Pages: 280 pages. BIC Classification: KJC; KJH. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2017
- Condition
- New
- SKU
- V9781787142510
- ISBN
- 9781787142510
Hardback
Condition: New
€ 105.23
€ 105.23
Hardback. Num Pages: 304 pages. BIC Classification: KJM; KJU; KJW. Category: (P) Professional & Vocational. Dimension: 250 x 150 x 15. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119321620
- ISBN
- 9781119321620
Hardback
Condition: New
€ 27.99€ 20.97
€ 27.99
€ 20.97
Hardback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Hardback
- Publication date
- 2015
- Condition
- New
- SKU
- V9781138023611
- ISBN
- 9781138023611
Hardback
Condition: New
€ 39.69
€ 39.69
Hardcover. Inside the Trillion Dollar Industry That Owns Everything What do Dunkin' Donuts, J. Crew, Toys "R" Us, and Burger King have in common? They are all currently or just recently were owned, operated, and controlled by private equity firms. Series: Bloomberg. Num Pages: 256 pages, illustrations. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 234 x 152 x 22. Weight in Grams: 480.
- Publisher
- Bloomberg Press
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118205464
- ISBN
- 9781118205464
Hardback
Condition: New
€ 38.99€ 30.53
€ 38.99
€ 30.53
Hardcover. Examine the high yield market for a clear understanding of this evolving asset class High Yield Debt is the one-stop resource for wealth advisors seeking an in-depth understanding of this misunderstood asset class. Num Pages: 200 pages. BIC Classification: KFFM. Category: (P) Professional & Vocational. Dimension: 238 x 161 x 22. Weight in Grams: 448.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119134411
- ISBN
- 9781119134411
Hardback
Condition: New
€ 82.26
€ 82.26
Paperback. China's entry into the World Trade Organization in 2001 ignited a race to capture new global media audiences. This book examines this compelling dynamic, where the distinctions between Hollywood's "dream factory" and the PRC's "Chinese dream" of global influence become increasingly blurred. Num Pages: 272 pages, 23 b/w, 3 tables. BIC Classification: 1FPC; 3JM; APF; JFD; KNT. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 401.
- Publisher
- University of California Press
- Format
- Paperback
- Publication date
- 2017
- Condition
- New
- SKU
- V9780520294028
- ISBN
- 9780520294028
Paperback
Condition: New
€ 33.99€ 24.92
€ 33.99
€ 24.92
Hardcover. Technology, media, and journalism are closely related, both in the present time and from a historical perspective. Covering more than one hundred and fifty years of media in Europe and the United States, this book reveals a continuum of technological, social, and cultural developments across journalistic history. Editor(s): Schreiber, Martin; Zimmermann, Clemens. Num Pages: 250 pages, black & white tables, figures. BIC Classification: JFD; KNTJ. Category: (G) General (US: Trade). Dimension: 217 x 145 x 25. Weight in Grams: 462.
- Publisher
- Campus Verlag
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9783593501048
- ISBN
- 9783593501048
Hardback
Condition: New
€ 76.07€ 63.42
€ 76.07
€ 63.42
Paperback. Presenting a comprehensive and forceful argument against the pharmaceuticalization of medicine, this book tackles problems in health care that are leading to a growing number of deaths and disabilities. It explains why these trends have basically ended the possibility of universal health care in the United States and elsewhere around the world. Num Pages: 320 pages. BIC Classification: KNDP; MBP. Category: (G) General (US: Trade). Dimension: 228 x 152 x 20. Weight in Grams: 436.
- Publisher
- University of California Press United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2013
- Edition
- Reprint
- Condition
- New
- SKU
- V9780520275768
- ISBN
- 9780520275768
Paperback
Condition: New
€ 33.99€ 24.80
€ 33.99
€ 24.80
Paperback. Bold, practical strategies that will shatter the glass wall in the workplace, and boost any woman's career Num Pages: 272 pages. BIC Classification: JFSJ1; KJ. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 130 x 198 x 22. Weight in Grams: 302.
- Publisher
- Profile Books Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- Main
- Condition
- New
- SKU
- V9781781256947
- ISBN
- 9781781256947
Paperback
Condition: New
€ 13.99€ 10.87
€ 13.99
€ 10.87
Paperback. .
- Publisher
- Cengage Learning EMEA
- Format
- Paperback
- Publication date
- 2014
- Edition
- UK ed.
- Condition
- New
- SKU
- V9781408083154
- ISBN
- 9781408083154
Paperback
Condition: New
€ 88.85
€ 88.85
Paperback. This CAPE Economics Multiple Choice Practice book is an invaluable exam preparation aid for CAPE Economics students. Series: Collins CAPE Economics. Num Pages: 112 pages. BIC Classification: KC. Category: (U) Tertiary Education (US: College). Dimension: 193 x 263 x 15. Weight in Grams: 254.
- Publisher
- HarperCollins Publishers United Kingdom
- Number of pages
- 112
- Format
- Paperback
- Publication date
- 2017
- Edition
- First edition
- Condition
- New
- SKU
- V9780008222048
- ISBN
- 9780008222048
Paperback
Condition: New
€ 15.99€ 11.76
€ 15.99
€ 11.76