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Retail Banking: Business Transformation and Competitive Strategies for the Future
A. Omarini
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Description for Retail Banking: Business Transformation and Competitive Strategies for the Future
Hardback. Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. Series: Palgrave Macmillan Studies in Banking and Financial Institutions. Num Pages: 328 pages, 10 tables, 13 figures. BIC Classification: KFFK. Category: (P) Professional & Vocational. Dimension: 223 x 145 x 23. Weight in Grams: 522.
The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the ... Read more
The world of retail banking is changing. While previously a purely money-making entity, the industry has brought social responsibility onto its agenda, and the ground rules for success have altered. Traditional convictions, rules and values that have influenced all banking business in the past are brought into question by this shift, and banks are adopting bold strategies in order to win out over competitors. Taking both multidisciplinary and holistic approaches, Retail Banking is a comprehensive analysis of how traditional retail banks can meet the challenges of the emerging competitive landscape. It outlines the importance of considering the ... Read more
Product Details
Publisher
Palgrave Macmillan
Format
Hardback
Publication date
2015
Series
Palgrave Macmillan Studies in Banking and Financial Institutions
Condition
New
Weight
521g
Number of Pages
297
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137392541
SKU
V9781137392541
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About A. Omarini
The guest chapter is written by Martin Butler, who has enjoyed a distinguished career in advertising and marketing and has worked in top international agencies including the Grey and Saatchi & Saatchi networks. In the 1980s he became one of London's youngest advertising agency owners by launching his own company, which he then built into one of the largest privately ... Read more
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