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Retail in Detail
Ronald Bond
€ 20.99
€ 19.77
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Description for Retail in Detail
Paperback. Helps retail business owners successfully start and run their businesses. This fifth edition includes expanded information on consumer purchasing and apps. It also features a chapter containing specific tips on using the internet for marketing and two-way communication with customers. Num Pages: 260 pages, Worksheets. BIC Classification: KJ; KNPR. Category: (G) General (US: Trade). Dimension: 228 x 162 x 16. Weight in Grams: 389.
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to ... Read more
Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth guide for small retailers. This fifth edition has been fully updated for today's rapidly changing retail environment in the Internet age. A new chapter contains specific tips on using the Internet for marketing and two-way communication with customers. New sections cover becoming an e-tailer, including choosing a domain name, processing credit cards, shipping and receiving, and other Internet-specific issues. Brick-and-mortar retailers learn how to assess product vulnerability to ... Read more
Product Details
Publisher
Entrepreneur Press
Number of pages
260
Format
Paperback
Publication date
2013
Condition
New
Weight
388g
Number of Pages
260
Place of Publication
Irvine, United States
ISBN
9781599185118
SKU
V9781599185118
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ronald Bond
Ronald L. Bond has 35 years of experience as a CEO, small-business owner, manager, and consultant. He has successfully started and operated retail gift stores and a B&B. He lives in Harrison, AR.
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