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Retail Internationalization
Stefan Elsner
€ 65.92
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Description for Retail Internationalization
Paperback. Series: Handel Und Internationales Marketing / Retailing and International Marketing. Num Pages: 220 pages, 10 black & white illustrations, 22 black & white tables, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 151 x 14. Weight in Grams: 296.
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are ... Read more
The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form of institutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation of the marketing program by the organizational structure. Regarding this, three important research questions are ... Read more
Product Details
Format
Paperback
Publication date
2013
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
200
Condition
New
Series
Handel Und Internationales Marketing / Retailing and International Marketing
Number of Pages
199
Place of Publication
, Germany
ISBN
9783658010959
SKU
V9783658010959
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Stefan Elsner
Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.
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