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Retail Internationalization in China: Expansion of Foreign Retailers
Lisa Qixun Siebers
€ 67.09
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Description for Retail Internationalization in China: Expansion of Foreign Retailers
Hardcover. As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization. Num Pages: 224 pages, biography. BIC Classification: 1FPC; KJK; KNPR. Category: (P) Professional & Vocational. Dimension: 223 x 143 x 19. Weight in Grams: 418.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
Product Details
Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
192
Condition
New
Number of Pages
208
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230293373
SKU
V9780230293373
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Lisa Qixun Siebers
LISA QIXUN SIEBERS is a senior lecturer in International Business at Birmingham City University, UK. She started her academic career at the University of Brighton, UK, where she gained a PhD in Business. Dr. Siebers holds an MBA from Leeds University Business School, UK and a BA in Economics completed in China. Her commercial experience is in marketing and sales in ... Read more
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