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Return on Ideas: A Practical Guide to Making Innovation Pay
David Nichols
€ 42.99
€ 32.81
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Description for Return on Ideas: A Practical Guide to Making Innovation Pay
Hardcover. Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive. Num Pages: 280 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 244 x 195 x 22. Weight in Grams: 752.
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.
Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem.
The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional ... Read more
Show LessProduct Details
Format
Hardback
Publication date
2007
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
280
Condition
New
Number of Pages
280
Place of Publication
New York, United States
ISBN
9780470028575
SKU
V9780470028575
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David Nichols
David Nichols is a marketing coach who “makes us feel like we can achieve everything we want” according to one of his global brand director clients. He teamed up with David Taylor in 2006 to become a Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this ... Read more
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