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Review of Marketing Research: Volume 1
Naresh Malhotra
€ 157.48
FREE Delivery in Ireland
Description for Review of Marketing Research: Volume 1
Hardback. Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 306 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 235 x 158 x 28. Weight in Grams: 590.
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series.
Product Details
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
306
Format
Hardback
Publication date
2013
Series
Review of Marketing Research
Condition
New
Number of Pages
306
Place of Publication
Bingley, United Kingdom
ISBN
9781781907603
SKU
V9781781907603
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Naresh Malhotra
Malhotra, N.K. - Nanyang Technological University, Singapore
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