"Hank Rosso wrote this book after his first forty-five years in development. The wisdom he's gained over those four-and-a-half decades and his encyclopedic knowledge of the history of fund raising ooze from every page: insights on stewardship, donor cultivation, the qualities of leadership, the art of asking with composure, and a lot more." (Mal Warwick, author of How to Write Successful Fundraising Letters) "Rosso smoothly combines history and philosophy with strong technique and practical experience...This will be an invaluable book, an classic one day." (Robert L. Payton, professor of philanthropic studies and senior research fellow, Center on Philanthropy, Indiana University) "Hank Rosso's words and experience model fund raising's best values and practices. Anyone who wants to understand fundraising from the inside out should read Rosso on Fund Raising." (Dean Schooler, president, The Schooler Family Foundation) "This book is a classic. It includes some of the best wisdom from one of our profession's caring fathers." (Martha A. Taylor, vice president, University of Wisconsin Foundation) "This is a valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field." (Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco)