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Burkhard Schwenker (Ed.) - Scenario-based Strategic Planning: Developing Strategies in an Uncertain World - 9783658028749 - V9783658028749
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Scenario-based Strategic Planning: Developing Strategies in an Uncertain World

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Description for Scenario-based Strategic Planning: Developing Strategies in an Uncertain World Hardback. Editor(s): Schwenker, Burkhard; Wulf, Torsten. Series: Roland Berger School of Strategy and Economics. Num Pages: 219 pages, biography. BIC Classification: KJC. Category: (P) Professional & Vocational. Dimension: 173 x 247 x 25. Weight in Grams: 610.

In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world.

Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach ... Read more

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Product Details

Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Format
Hardback
Publication date
2013
Series
Roland Berger School of Strategy and Economics
Condition
New
Weight
610g
Number of Pages
219
Place of Publication
, Germany
ISBN
9783658028749
SKU
V9783658028749
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2

About Burkhard Schwenker (Ed.)
Prof. Dr. Burkhard Schwenker is CEO of Roland Berger Strategy Consultants and Chairman of Roland Berger School of Strategy and Economics. Prof. Dr. Torsten Wulf is Professor of Strategic and International Management at Philipps-University Marburg. Both are Academic Directors of the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management.

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